ASSESSING PAKISTAN’S SOFT POWER: CHALLENGES AND PROSPECTS

This research paper offers a comprehensive assessment of Pakistan’s soft power by evaluating its standing across multiple dimensions of the soft power including diplomatic influence, foreign policy effectiveness, cultural appeal, and other pertinent factors explored within the paper. Additionally, the research underscores both the existing challenges and prospective opportunities influencing Pakistan’s soft power. Detailed examinations within the paper shed light on obstacles like economic instability, terrorism, and political factors that impact Pakistan’s soft power capabilities. In addition to identifying the challenges, the paper also sheds light on the prospects and opportunities that could potentially bolster Pakistan’s soft power. By discussing key prospects and opportunities such as the role of Pakistani culture, art, music, education, tourism, and the media and entertainment industry, this study offers actionable insights aimed at leveraging Pakistan’s strengths to enhance its soft power.